Established in June 1992 and spun off in mid-2003 as an independent operation, Wyith Institute is committed to meeting with the ever-changing needs of the working learners in order to transform them into knowledge bearers necessary for the sustained development of the world. The Institute also provides online communication analytics, business intelligence and applications design, knowledge discovery and its related management, and various training services.

Research at Wyith is interdisciplinary in nature. We focus particularly on the creative extraction of information from raw data and derive from it useful intelligence for the benefit of humanity.


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Recent developments:

Jump to 2017 | more news from 2013 through 2016 from our News Center section

Ho Chi Minh University of Education and Wyith Institute enter into MoU

Ho Chi Minh City (July 31, 2018) – Hồ Chí Minh University of Education (HCMUE), the second largest education university in Vietnam, today entered into a Memorandum of Understanding (MoU) with Wyith Institute. Representing HCMUE is Associate Professor Dr. Huỳnh Văn Sơn, Vice-Rector of HCMUE and representing Wyith Institute is its CEO, Dr Raymond Cheng. The HCMUE-Wyith MoU aims to enhance relations between the two parties and to develop academic and cultural interchange in the areas of education, research and other activities. The parties agreed to cooperate and work together in areas related to the internationalization of higher education.

Founded as the Saigon National Pedagogical University in 1957 and re-established by prime ministerial decree in 1976 and became the Hồ Chí Minh University of Education (HCMUE) in 1999, the university, also known as the Hồ Chí Minh City Pedagogical University (in Vietnamese: Trưòng Đ ại học Sư phạm TP. Hồ Chí Minh), specializes in tertiary-level training of teachers and lecturers. Located in District 5 of the Hồ Chí Minh City, HCMUE is one of 14 leading national universities of Vietnam and one of the two largest pedagogical universities, playing a leading role in teacher and lecturer training. For further details, please visit the official HCMUE website at www.hcmue.edu.vn

Dr Raymond Cheng welcomes WU-P Delegation Visit 2018

WU-P delegation visited the Office of Dr Raymond Cheng
Hong Kong (July 24, 2018) – As part of the requirements of the Wesleyan-Wyith Collaboration for Wyith Institute to carry and offer Wesleyan University-Philippines's graduate programmes (including its MBA, PhD in Business Administration and EdD in Educational Management) to learners across the different ASEAN countries, a delegation was sent by the University to visit the Institute from July 20 to 23. The team was led by Dr Leonita Garcia, VP for Academic Affairs, and was accompanied by Dr Michael Fronda, Dean of the Graduate School, and Dr Maria Victoria Cruz, Dean of the College of Business and Accountancy and concurrent Director of Quality Assurance. An ocular visit was conducted to the Institute's facilities and the group toured the seminar hall and the lecture theatre to be utilized for the programmes, as well as the meeting room for conducting dissertation defenses (see photo above). The delegation was also invited to Dr Raymond Cheng's administration office and paid a special tour to Dr Cheng's paint, ceramic and sculpture art as well as wood carving collection at his office.

Indeed, the visit served its purpose as to further reaffirm the readiness of Wyith Institute in delivering WU-P programmess which is targeted to kick off in September 2018 across ASEAN nations.

Established in 1946, WU-P was first founded by the Methodist Church as the Philippine Wesleyan College and was elevated to become the Wesleyan University Philippines in 1978, the same year in which the University started offering its first doctoral programme in education. WU-P was granted Deregulated Status by the Commission on Higher Education in 2003 and eventually received its Autonomous Status, also from the Commission on Higher Education, since 2009. With a student population of nearly 8,000, the private, not-for-profit university is now the premier private university in the Nueva Ecija region with its own hospital, the WU-P Cardiovascular Diagnostic Center and Hospital, as well as radio station, DWUP-FM. For further details about the University, please visit their official website at www.wesleyan.edu.ph

Dr Raymond Cheng visits CPTTM, Macao Macau (April 3, 2018) – Dr Raymond Cheng, CEO of Wyith Institute, was honored to be invited to tour the Centro de Produtividade e de Transferência de Tecnologia (CPTTM), i.e. Macau Productivity and Technology Transfer Centre. He was warmly welcomed by CPTTM's Senior Manager for Creative Fashion and Image, Ms Laney Ng, and her team, Ms Miko Chao, Unit Manager for Industry Support, and Ms Liona Lei. Together, the parties reiterated their common goal to help and support enterprises by bringing in new conceptual thinking for them, as well as intuitive information and resources to enhance value of their products or services – hence promoting higher productivity and stronger competitiveness of firms.

The CPTTM, Centro de Produtividade e de Transferência de Tecnologia, or in English, Macau Productivity and Technology Transfer Centre is a non-profit organization jointly established by the Macau Government and the private sector. For further details, please visit www.cpttm.org.mo

Dr Raymond Cheng at RBC2018, Regional Business Conference 2018
Cabanatuan, Philippines (March 12, 2018) – The CEO of Wyith Institute, Dr Raymond Cheng was invited as the Resource Speaker for the First Regional Business Conference (RBC2018) held at the largest shopping mall in Nueva Ecija, SM City Cabanatuan. Organized by the Wesleyan University-Philippines (WU-P), the event attracted over 400 participants, including professors and business majors in management and marketing, from six local universities in the region, namely, College of the Immaculate Conception (CIC), Nueva Ecija University of Science and Technology (NEUST), General De Jesus College (GJC), Araullo University-Phinma (AU), Central Luzon State University (CLSU), and, of course, Wesleyan University-Philippines (WU-P). And because the theme of the conference revolves around developing regional businesses, the title of Dr Cheng's talk was on cultural marketing, a much welcomed topic for the audience. Dr Cheng touched on cultural marketing issues related to consumer markets from the West to all across Asia.

Regional Business Conference, #RBC2018

The event was organized and supervised by Prof Antonio Jose Celis of WU-P, Dr Maria Victoria Cruz, Dean of the College of Business and Accountancy (CBA) of Wesleyan University-Philippines, Prof Kathleen Rose Yalung, CBA Governor Kimberly Valino, CBA-Local Council Adviser Prof Mary Berly Magueflor, and other CBA minor organizations. The Regional Business Conference is a highly respected, premier annual business conference in the region.

Photo on the right (top): Dr Raymond Cheng receives certificate of appreciation from Prof Antonio Jose Celis (1st from left), Dr Maria Victoria Cruz (2nd from left), and Prof Kathleen Rose Yalung (1st from right). Bottom photo: Picture with some of the organizers (in alphabetical order), Rellie Ann, Mike B Bactol, Maya Belza, Januar E de Jesus, Bea R Duatin, Jancis Melosantos, and Luisa Micaela.


Snapshots of RBC2018 held at SM Cabanatuan

Wesleyan University Philippines Logo

Dr Raymond Cheng at GRAEC2 2018, Baguio City

Dr Raymond Cheng at GRAEC 2017
Baguio, Philippines (March 10, 2018) – Dr Raymond Cheng, CEO of Wyith Institute, was invited as the Resource Speaker for GRAEC2 2018, the 2nd Global Research and Education Conference 2018, organized by Asian Intellect. The conference was endorsed by the Commission on Higher Education (CHED) of the Philippines and, as usual, over 100 academians attended. This time, Dr Cheng's talk focused on the perspectives of research and its associated methods of thinking and the talk was very well received by the particiapnts. Dr Cheng was also the Resource Speaker for the 1st GRAEC conference held in Cebu in November 2017 (see below).

Dr Raymond Cheng at Wesleyan University Philippines, Cabanatuan City
Cabanatuan, Philippines (February 17, 2018) – Invited as Keynote Speaker for the WU-P International Research Forum organized by the Wesleyan University Philippines in Cabanatuan, Dr Cheng gave a talk to over 700 participants, comprising of faculty members and graduate students at the WU-P University Gymnasium. The talk focused on the concepts of bringing research ideas across boundaries through collaboration, connection and linkages by studying cultural differences. The 3-hour talk was very well-received and highly commented by the audience.

Established in 1946, WU-P was first founded by the Methodist Church as the Philippine Wesleyan College and was elevated to become the Wesleyan University Philippines in 1978, the same year in which the University started offering its first doctoral programme in education. WU-P was granted Deregulated Status by the Commission on Higher Education in 2003 and eventually received its Autonomous Status, also from the Commission on Higher Education, since 2009. With a student population of nearly 8,000, the private, not-for-profit university is now the premier private university in the Nueva Ecija region with its own hospital, the WU-P Cardiovascular Diagnostic Center and Hospital, as well as radio station, DWUP-FM. For details, please see the WU-P website at www.wesleyan.edu.ph


Dr Raymond Cheng at Wesleyan University Philippines 2018


Dr Raymond Cheng signs Memorandum of Agreement with President Pacifico Aniag of Wesleyan University Philippines
Cabanatuan, Philippines (January 26, 2018) – Seizing the unique opportunity in offering quality yet affordable education to ASEAN learners, the Wesleyan University-Philippines (WU-P) from Nueva Ecija, Philippines and Wyith Institute from Hong Kong today announced a partnership that will bring WU-P's graduate programs to potential learners in the neighbouring ASEAN countries via transnational education using Wyith Institute's network across the region. The collaboration, bounded in the form of a Memorandum of Agreement (MoA), was signed by President Pacifico Aniag of Wesleyan University-Philippines and Dr Raymond Cheng, CEO of Wyith Institute.

The MoA signing was solemn and was witnessed by both WU-P and Wyith's officials, including Dr Leonita Garcia, VP for Academic Affairs, Dr Michael Fronda, Dean of the Graduate School, and Dr Maria Victoria Cruz, Dean of the College of Business and Accountancy and concurrent Director of Quality Assurance (see photo).

Established in 1946, WU-P was first founded by the Methodist Church and received its Autonomous Status from the Commission on Higher Education in 2009. With a student population of nearly 8,000, the private, not-for-profit university is now the premier private university in the Nueva Ecija region with its own hospital, the WU-P Cardiovascular Diagnostic Center and Hospital, as well as radio station, DWUP-FM. For details, please visit the official WU-P website at www.wesleyan.edu.ph

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Dr Raymond Cheng at Infrastructure University Kuala Lumpur 2017
Dr Raymond Cheng delivering his seminar on intercultural communications at IUKL Malaysia
Kuala Lumpur, Malaysia (December 21, 2017) – Invited by Professor Dr Faridah Ibrahim, the Executive Dean of the Faculty of Arts, Communication and Education of the Infrastructure University Kuala Lumpur (IUKL), Dr Cheng conducted a seminar titled, Intercultural Communication in Action, at the University's main campus in Kuala Lumpur, on December 21, 2017. The seminar focused on the practical side of intercultural communication and how related concepts have been applied in the business arena. According to the faculty members and students who attended the seminar, they all unanimously agreed that the seminar was very thought-provoking and interesting.

Established in 1998 as a subsidiary of Protasco Berhad, the Infrastructure University Kuala Lumpur is a private university and also the foremost infrastructure university in Malaysia, emphasizing the integration of both hard and soft aspects of infrastructure and aspiring to produce technopreneurs and skilled manpower with outstanding communication, technological and managerial skills. For further details, please visit www.iukl.edu.my


Cabanatuan, Philippines (December 14, 2017) – CEO of Wyith Institute, Dr Raymond Cheng, met with Dr. Amado Estonillo (see left photo), Vice President for Academic Affairs and Dean of the Graduate School, of the College of the Immaculate Conception (CIC) in Cabanatuan City, Philippines, with an aim for another purposeful and relevant undertaking on international linkages and education while paving for the benefit of both the young generations of the Philippines in general and the CIC in particular.

The two dicussed possible student exchange with different ASEAN schools, colleges and universities as one of the prime objectives of the collaboration, and foreign entities and industries being eyed and identified to help make the striving CIC, a Catholic college, to send students not just to broaden their horizon but as well as to open windows of opportunities for them in collaborative research and sharing of knowledge and expertise in different fields of specialization that these industries can offer.

Established in 1926, the College of the Immaculate Conception (CIC) is a leading institution in Catholic education. CIC is the first school in the Nueva Ecija province gaining a Level II Accreditation by the Philippine Accrediting Association of Schools, Colleges and Universities (PAASCU). It is one of the province's best in teacher education, one of two schools in the province with social work program, one of the region's top hotel and restaurant management schools, one of the region's best in community involvement programs, has highest employment rate of its accountancy graduates, and is also renowned for its contribution to the promotion of Filipino culture and indigenous art. For details, see www.cic.edu.ph


Dr Raymond Cheng meets with Dr Amado Estonillo, VP for Academic Affairs and Dean of the Graduate School, College of the Immaculate Conception, Philippines

Dr Raymond Cheng at GRAEC 2017, Cebu City

Dr Raymond Cheng at GRAEC 2017
Cebu, Philippines (November 11, 2017) – Dr Raymond Cheng was invited as the Resource Speaker for GRAEC 2017, the Global Research and Education Conference 2017, organized by Asian Intellect. The conference was endorsed by the Commission on Higher Education (CHED) of the Philippines and, as usual, nearly 100 academians attended. Dr Cheng's talk focused on the search for and realization of research topics and its associated analytical methods.

Dr Raymond Cheng at Hong Kong Optical Fair 2017
Hong Kong (November 8, 2017) – Dr Raymond Cheng was invited as the Speaker for the Hong Kong Optical Fair 2017, held at the Hong Kong Convention and Exhibition Centre on November 8, 2017. The optical fair was the annual highlight of the industry organized by the Hong Kong Optical Manufacturers Association (HKOMA) in association with the Hong Kong Productivity Council (HKPC) as well as the Hong Kong Trade Development Council (HKTDC). Dr Cheng's seminar focused on the development of brand and new market exploration using latest concepts on cultural marketing and glocalization. Over 50 senior managers and practitioners of local and overseas eyewear manufacturers attended and the seminar was very warmly received by the attendants. An excerpt of the seminar authored by Dr Cheng will also be made available in the 2018 HKOMA Annual Directory, which is soon to be distributed at upcomiong optical fairs around the world, namely, in Italy, France, Germany, and, of course, China.

Photo on the right: Dr Raymond Cheng receives certificate of appreciation from Mr David Chow, President of the Hong Kong Optical Manufacturers Association. For further details, please visit www.hkoptical.org.hk


Dr Raymond Cheng receives certificate of appreciation from Mr David Chow, President of HKOMA

Dr Raymond Cheng at ICCEMST 2017, Baguio City

Dr Raymond Cheng with two of the winners, Professor Josephine Gimpaya and Amapola Villar at ICCEMST 2017
Baguio, Philippines (September 23, 2017) – Dr Raymond Cheng was invited as the Resource Speaker for ICCEMST 2017, the International Conference and Competition on Engineering, Education, Management, Social Science and Techology, organized by Quantum Cognizance. The conference was endorsed by the Commission on Higher Education (CHED) of the Philippines and nearly 100 academians attended. As resource speaker, Dr Cheng addressed the particiapnts on topics related to multidisciplinary research and presented the winners their certificates after the conference.

Left photo: Dr Raymond Cheng with Dr Josephine Gimpaya and Amapola Villar from Don Mariano Marcos Memorial State University.

Moving-up and Solemn Dedication (MUSD) Ceremony 2017
MUSD Ceremony Guests 2017
MUSD Ceremony Snapshot 2017
Hong Kong (September 3, 2017) – In association with Wyith Community, Wyith Institute held its first Moving-up and Solemn Dedication Ceremony for the 2016 and 2017 graduates of the Bath Spa University BA(Hons) degree in Business and Management programme. The ceremony was held at the Jao Tsung-I Academy and, together with Dr Raymond Cheng (CEO of Wyith Institute), nine distinguished guests attended the ceremony (see photo), including Dr the Honorable William Chan (CPPCC member; top row in middle), Mr John Chan, PMSM (former Commandant of the Police Training School and Police Senior Superintendent Emeritus – Kowloon West Traffic; top row, 2nd from left), Professor Kenneth So (top row, 1st from right), Dr Kant Chong (Vice President, Canadian University Association; bottom row, 2nd from left), Dr Ivan Ng (CFO and Head of Company Secretarial Department of Soundwill Holdings, HKSE:0878, bottom row, 2nd from right), Dr Chadwick Ho (Divisional Vice President, Hong Kong St John Ambulance Brigade, bottom row, middle), Dr Bard-Lord Lam (Categorial Quality Manager, Woolworths Australia; top row, 1st from left), Mr Hugo Li (Asia e University Doctoral Research Group Representative; bottom row, 1st from left), and, last but not the least, Mr Germen Hon (Senator, The Open University of Hong Kong; bottom row, 1st from right). Dr William Chan presented certificates to the graduates and according to the guests, the graduates and their family members, the ceremony was a great success and everyone enjoyed the event.

Picture on the right: Bath Spa BA(Hons) 2016 graduate, Mr Paxton Au, holding the graduates' mace and leading the graduates into the venue.

Bath Spa BA(Hons) 2016 graduate, Paxton Au, leading the graduates into the venue

Dr Raymond Cheng meets with CLSU-OU Dean, Dr Ponciano Cuaresma, at the Office of Dr Raymond Cheng
Hong Kong (July 28, 2017) – The Dean of the Open University at Central Luzon State University (CLSU), Dr Ponciano Cuaresma, visited Hong Kong and met with Dr Raymond Cheng of Wyith Institute. Together they discussed the details of the two organizations in offering CLSU-OU's flagship graduate level degree programs in renewal energy systems and environmental management in the coming Fall semester of 2017.

Founded in 1907, CLSU sits on a huge 658-hectare campus in the Muñoz (also known as the Science City of Muñoz), Nueva Ecija, Philippines, and has a student population of over 10,000. The university is the lead agency of the nation's science community, is the regional research and development hub of Central Luzon, and is constantly ranked as one of the top 10 universities in the Philippines by the Commission on Higher Education (CHED). For details, please see www.clsu.edu.ph

Hong Kong (March 24, 2017) – Dr Raymond Cheng was invited as the Guest Speaker to deliver a talk on Individuals and Society at the Caritas Institute of Higher Education in Tseun Kwan O. The topic revolved around "Perspectives: Culture and Time". Participants were undergraduate students taking up business degrees and they found the talk extremely mind-blowing and exciting, and the concepts were very useful to the business world. The talk was extremely well received.

Caritas Institute of Higher Education (CIHE) is a degree-granting institution offering programmes from QF levels 5 thru 7. Formerly known as the Caritas Francis Hsu College, the Institute was founded on both professional and altruistic principles with a mission to produce responsible and respectable graduates who are academically and professionally well-educated and can fulfill the role of making contributions to the social and moral well-being of the community. The Institute is currently working its way toward becoming the first Catholic university, St Francis University. For further details, please visit www.cihe.edu.hk

Dr Raymond Cheng with Caritas students

Visit the News Center section for more news from 2013 through 2016


Dr Raymond Cheng conducting a seminar on Business Glocalization
			at Central Luzon State University 2016

Above: Dr Raymond Cheng with approximately 2,000 undergraduate business students participating in his seminar at Central Luzon State University, Muñoz, Philippines, September 30, 2016.




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Recent and upcoming publications:

  MARKETS & CONSUMER BEHAVIOR  
Review of eyewear design and brand development: From culture to collocation to market exploration

R Cheng (2018)
Journal of Hong Kong Optical Manufacturers Association, Issue 2018 (February), pp.20-23

This paper provides a convenient review of how concepts on the glocalization of markets could possibly help eyewear manufacturers in Hong Kong to widen their scope in the exploration of new markets otherwise hidden from mainstream designers. The paper starts with reviewing previous literature on glocalization from various different angles and continued with looking at practical, real-life examples of how different local cultures around the world has interacted with the meaning of the eyewear and its design (and vice versa) and how these interactions have either hindered the market or could have been applied to create new markets for eyewear.
  ENVIRONMENT & SOCIETY   Water saving versus public opinion
R Cheng, FCK Wong & M Ma (2017)
Proceedings of the 3rd World Congress on Infrastructure Asset Management (INFRAASSETS3), held on October 30-31, 2017, Kuala Lumpur, Malaysia.

This paper utilized the data recorded from the Hong Kong Tuen Mun Highway Green Roof Project (covering some 14,000 square meters – the largest green roof project in Asia completed in 2013, see above photo from contractor) in which driplines were installed (with solar wireless automatic irrigation system) and the respective water consumption was monitored for a period of 29 consecutive months. In order to understand the actual public response of the project, the paper combined corpus linguistics methods with engineering techniques to help us understand the difference between the response (in terms of public acceptance) from the perspective of corporate citizenship and the engineering facts (in terms of the actual water saving) from the angle of the pragmatic green-city conservationist.
  INFRASTRUCTURE   Infrastructure asset management review of tall residential buildings of major cities: Chicago, Hong Kong, and Singapore
R Cheng & I Ng (2017)
Journal of Built Environment, Technology and Engineering, Volume 3 (September), pp.130-172

There is only one residential skyscraper within Chinaˇ¦s top 100 tallest buildings in the crowded 24-million-population city of Shanghai, China (and eleven residential skyscrapers among the 134 tallest buildings, i.e. those taller than 150 metres), whereas there are comparatively a lot more skyscrapers used for residential purposes in equally densely populated cities like Hong Kong, Singapore, Kuala Lumpur and, of course, Chicago and New York. This paper, hence, looked, from a historical perspective, how the development of tall buildings in Chicago, Hong Kong and Singapore have evolved to become what we see today. How does the tall building development history of a city help forge the peopleˇ¦s view in terms of living in skyscrapers? Would such help provide explanations and hints as to the future development of skyscrapers in the other cities like Shanghai?
  MARKETS & CONSUMER BEHAVIOR   Country-of-origin, brand image, and brand loyalty of branded drugs in Ho Chi Ming City, Vietnam
R Cheng, LT Hong-Loan & LH Nguyen (2017)
Journal of Education & Social Science, Volume 7 (June), Issue 1, pp.228-243

While there has been numerous previous empirical studies investigating into a product's country-of-origin (COO) and its relationship with various factors, including but not limited to brand loyalty, brand awareness and perceived quality, etc., the findings were often inconsistent (Kaynak & Kara, 2000). This is especially true when it comes to the pharmaceutical industry in which the importance of COO seems to depend on the type medicine studied and its use in addition to the usual factors for other non-medicine products (say, perceived quality, product evaluations other than quality, affect, and purchase intentions). This paper aims to look at the pharmaceutical market of Vietnam by studying the people's brand awareness, brand loyalty, perceived quality and preferences toward COO of branded drugs available in the Ho Chi Ming City. Results show that Vietnamese, unlike Americans (as in Quelch's (1997) Aspirin experiment), tend to be biased by COO more than by brands, implying a very different market than some of its Asian neighbors.
  CRIMINAL JUSTICE   A second perspective on the sustained anti-corruption strategy in Hong Kong: A historical review
R Cheng (2017)
Journal of Education & Social Science, Volume 7 (June), Issue 1, pp.219-227
Over the years, Hong Kong has built up a clean culture and is recognized as one of the role models for fighting corruption. Syndicated and petty corruption in the public sector has become a thing of the past and irregularities in the private sector have been reduced substantially (Li, 2001). There has been radical change in the culture too, "from tolerance of corruption to clear rejection" (Chui, 2000). In fact, some of the main reasons for Hong Kong's success include (a) the creation of the unimpeachable anti-corruption agency in 1974, the Independent Commission Against Corruption (ICAC) which was established with a well-planned long-term strategy that uses a three-pronged attack on corruption via investigation, prevention and education; (b) the attention to all corruption reports; and (c) the ability to maintain confidentiality (de Speville, 1999). In addition, though compelled by public criticism, the recognition of corruption as a real problem by the then British colonial government in Hong Kong and its subsequent commitment to solving it also constituted a major factor of success (Quah, 2004). This "commitment", however, is not just one single policy or legislation, but is a whole range of various complicated administrative policies, legal initiatives, and financial tactics applied consistently and strategically over a long period of time hence effectively creating an environment "suitable for fighting corruption." In this paper, we shall review from a new strategic viewpoint the "passive commitments" of the Hong Kong colonial government in terms of (a) the local economic and social statistics for a 25-year period spanning 1967 thru 1992 and (b) the behavioral patterns and theories of people. We shall also relate the above to see how these had possibly and indirectly contributed to make corruption a low gain and high risk crime and how these had fostered the effectiveness of the corresponding legislations and helped the work of the local anti-corruption agency. Last but not the least, the paper also made recommendations for the future enhancement for the current Hong Kong Special Administrative Region Government (HKSARG) in its ever on-going combat against corruption by means of using the findings.
  QUALITY RESEARCH TRENDS   Quality research and cultural trends: Is there a cultural pattern that favors service quality research?
R Cheng & C Wong (2017)
International Journal of Business, Economics and Law, Volume 12 (April), Issue 3, pp.1-10

Witell, Lofgren and Dahlgaard (2013) summarized and described the time periods for quality-related researches into three noticeable phases of development, namely, Emergence (1984-1999), Exploration (2000-2008), and Explosion (2009-2012). Such a finding aligns logically with the world cultural values taken from the Inglehart-Welzel cultural map from 1981 to 2015 during which various regions of the world, in general, were all moving away from survival values and have become more self-expressive as the world economy transformed itself from industrial to post-industrial economy (Kenney, 2010, p.215). In fact, more and more researches published during the 'Explosion' period (2009-2012) were geared toward researching into intangible services – which were found to be essential in the modern, post-industrial economics system (Andrii, 2015). This paper, hence, attempted to look at such a trend to see if there are any differences between countries that are 'strong in service quality research' (or 'SERVQUAL' research) and those that are not through determining the differences between the Pearson's correlation coefficients of Hofstede's cultural dimension values (1994; 1997; 2001; 2010) for the list of top 10 countries producing the highest number of service quality related researches as per the research of Wang et al. (2015) and that of all the 70 countries studied by Hofstede. The study revealed that differences in cultural dimensions do exist and that being strong in SERVQUAL research does not necessarily mean having weak (large power distance) or dependent (collectivistic) customers.
  LEADERSHIP & SOCIAL MEDIA   Social networks and the evolution of leadership theories in the technical environment
R Cheng & W Tang (2017)
Southeast Asia Journal of Contemporary Business, Economics and Law, Volume 12 (April), Issue 3 (Economics), pp.9-17

Historically, major over-investment bubbles and their subsequent crashes often bring about profound socioeconomic changes. Leadership style also evolved so as to adopt to such change, from the Great Man Theory (Dobbins & Platz, 1986) to Leader-member Relations (LMX)(Duchon, Green & Taber, 1986). Peer-to-peer technology further expanded the scalability of the already rapidly growing computer networks (Nguyen, 2008) and fostered the adaptation of team work in the technical environment. This paper attempts to look at the evolution of social networks from the early 1980s to the present day along with the evolution of leadership theories over the last 20 years. It is found that there are striking similarities between leadership theories in the technical environment and the advancement of social networks.
  LANGUAGE & SOCIETY   Journal paper review: "A corpus driven study of the potential for vocabulary learning through watching movies" - From incidental vocabulary learning to social development
R Cheng, R Reyes-Moralde & I Ng (2017)
Journal of Education & Social Science, Volume 6 (February), Issue 2, pp.251-262

This review paper attempts to justify and investigate from a different perspective the postulate that there is potential for significant incidental vocabulary learning by watching movies regularly over time. Our paper revealed that such a valuable and incidental learning experience could in fact be slowly fading as our forthcoming generations may no longer appreciate or become unaware of the very moments of those ad hoc, instant and intuitive learning experiences that were once known to the many past generations as incidental and natural as the newer generation's attention span shortens. Those who would, on the contrary, generally come from less developed or developing countries where contact with the English-speaking world is relatively limited.
  FREEDOM OF SPEECH   What does the Inglehart-Welzel cultural map tell us about the freedom of Hong Kong?
R Cheng, AH Yau & S Ho (2016)
Southeast Asia Journal of Contemporary Business, Economics and Law, Volume 11 (December), Issue 3 (Economics), pp.8-15
Hong Kong's press freedom score has been declining over the last 10 years, from #28 in 2005 to some #41 in 2015. Some attributed this to the 'rapidly narrowing' space for free speech since the city was returned to China in 1997. By qualitatively looking at previous landmark court cases and high profile rulings related to areas like the freedom of assembly, freedom of expression, and the right of abode, this review paper attempts to find out if the Inglehart-Welzel cultural values (recorded over the last 20 years) could help explain the current situation in Hong Kong and what insights, via this new perspective, could possibly be derived.
  PRODUCTION QUALITY   How product attributes affect KPI: A case study of a 500-worker metal stamping factory in People's Republic of China
R Cheng & P Li (2016)
International Journal of Business, Economics and Law, Volume 11 (December), Issue 2, pp.16-25
Decoene and Bruggeman (2006) suggested the use of balanced scorecard to help align business strategy with managers' motivation in measuring performance yet such an idea could only work for large enterprises because 'substantial barriers to strategic performance management' do exist for SMEs (Hudson, Smart, & Bourne, 2001) and that 'actionable knowledge' could be hard to acquire when performance for SMEs in itself can already be difficult to measure (Meyer, 2005). This paper, hence, proposed measuring a list of standardized and easy-to-measure KPIs as well as some simple attributes of the products to see if there is any relationship between them. Data were recorded from a relatively small-scale, traditional 500-worker metal stamping factory in China over a period of 9 months (involving 98 shipments of approximately 250,000 pieces of finished products). The results showed that product attributes such as size, complexity (and hence allocation of manpower and production time), pricing and order types (e.g. new vs. repeat orders, urgency of order, etc.) could affect various standard KPIs like defect rates, yield losses, productivity, worker efficiency, etc.
  PUBLIC ADMINISTRATION   A historical review of administrative thoughts from a cultural perspective
R Cheng & I Macapagal (2016)
International Journal of Business, Economics and Law, Volume 11 (December), Issue 3, pp.19-26

Administrative thought is always in a state of continuous change, evolution and adaptation as it has to 'grow' to 'catch up' with the society together with its ever-changing challenges. Dwight Waldo, the prominent American academic figure in public administration, argued in 1947 that the then current administrative theories and thoughts actually grew and evolved since the industrial revolution from the nineteenth-century (McCurdy & Rosenbloom, 2006, p.207). As the society developed from one that was generally moral-based which depended heavily on farming, that is, an agrarian society, to an industrialized nation, productivity of human beings were reorganized and a wide range of resources was redistributed on such an enormous scale never seen before and therefore corresponding updates and changes of organizational bureaucracy in the management of people and production was therefore required. But did these really contributed solely to the evolution of administrative thoughts? This review paper aims to provide an alternative historical review of the core administrative thoughts since the time of Woodrow Wilson to the heterodoxy (circa 1970) of public administration from the feminine and the media cultural perspective – perspectives that most literature review on the subject seems to have ignored.
  VOTING BEHAVIOR   Voters versus the corpus of fictional President of the United States
R Cheng (2015)
Pertanika Journal of Social Sciences and Humanities (JSSH), Volume 23, July 2015 (Special Issue), pp.85-112, Universiti Putra Malaysia Press
Voting behaviour changes over time and voters today are no longer loyal to traditional 'political brands'. This paper, hence, try to explore, through constructing 'action corpora' using novels, movies and TV dramas from the last 50 years (1960-2012) relating to fictional US presidents to see what the mass media have been conveying to the public subconsciously over time. How did the powerful media bias right before elections could have caused vote swings?
  ENVIRONMENT & SOCIETY   Too much water or too few drops?
R Cheng & M Ma (2015)
Proceedings of the 10th Asia Pacific Conference on Sustainable Energy and Environmental Technologies (APCSEET), July 2-5, 2015, University of Seoul, Republic of Korea
This paper studied and recorded the actual implementation of the Hong Kong Tuen Mun Highway Green Roof Project in which some 14,000 square meters of greenroof was installed along the Tuen Mun Highway in Hong Kong. The project was the largest green roof project in Asia (as of 2013) and its respective water consumption, temperatures recorded above and beneath the greenroof was monitored for a period of 36 consecutive months and its effectiveness was discussed.
  LANGUAGE & BUSINESS   Business pragmatics: Why are we being polite?
R Cheng (2015)
International Journal of Business, Economics and Law, Volume 6 (April), Issue 2, pp.27-32

Politeness in business has become more of a forced phenomenon of mutual concession, a pragmatic means to an end, or even a new form of reciprocal comity resulting from the inevitable mutual co-existence and quests for sustainability of nations, let alone international trade and relations. But when did politeness escape from the self and evolved to become a business phenomenon?
  NUTRITION   Caffeine in pre-packaged tea leaves: A food labelling concern
C Wong, R Cheng & H Man (2014)
Journal of Hong Kong Institute of Medical Laboratory Sciences (HKIMLS) 2013-2014, Volume 14, Issue 1 & 2, pp.59-70
This paper aims to determine the caffeine content of prepackaged brands of tea leaves available in the market via the HPLC-PDA method. Prepackaged tea leaves including white, black, oolong, green and pu-erh were examined. Using the Agilent TC-C18 column, caffeine contents in the tea leaves were studied via reversed-phase HPLC with a wavelength setting of 280 nm. Samples were isocratically eluted with a mobile phase consisting of 1% acetic acid and acetonitrile in the ratio of 8:2 with a flow rate of 1.0mL/min. Extraction of caffeine in boiling water was performed to mimic the real-life situation of tea drinking. Results showed that the caffeine content we found ranged from 13mg/g (or 13,000ppm) to 38mg/g (or 38,000ppm), way beyond the 200ppm US FDA regulatory standard.

Celebrating the 20th Anniversary of the HKSAR


Known as the Pearl of the Orient, the city of Hong Kong is situated at the crossroad between East and West. And hence, to celebrate its 20th anniversary of establishment as the HKSAR under the People's Republic of China, Wyith Institute is launching a series of multicultural performances and variety shows manifesting the intercultural bridge of the modern metropolis under the Belt-and-Road Initiative. Bringing together nearly 30 years of experience, ranging from backstage operations, TV series, silverscreen cinema to music production, our professional staff will be directing, with a distinct flavour and character, Wyith's stage operations projects, starting September 2017, at several different government theatres. Please stay tuned for our upcoming announcements! For other celebration, see www.hksar20.gov.hk








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